EXHIBIT IN AUSTIN · APRIL 2–4, 2027
Palmer Events Center, Austin, Texas
The biggest health summit on both sides of the Atlantic.
Six years in London. 4,200 attendees. Sells out every year — tickets and floor. Austin was the MVP in 2025 and it smashed it. Now HOS is back with double the team, bigger names, new activations, and three days instead of two.
Sell to the buyers. Meet the distributors. Same room, same weekend.
Year one sold out. Year two is bigger.
Trusted by leading brands in health, wellness & performance
This is the room.
The Health Optimisation Summit is where the most serious health buyers in the world show up to spend. London is the original, six years, 4,200 attendees, 130+ vetted brands on a floor that sells out every time. Austin is the US flagship, and it sold out its first year.
Built for two kinds of brand.
Austin
You’re a US brand that wants more than a regional show
You want the health buyers who actually spend, a trusted European brand behind you, and a runway into Europe when you’re ready. Austin does the first two on the day. London does the third — and London exhibitors who also book Austin get
30% off.
UK & Europe
You’re a UK or EU brand ready to break America
Austin is the gateway. Our London audience is already
11% US-based,
and 80% of the Austin floor
is unique to that market — this isn’t London with a Texas accent. You’ll meet consumers, wholesalers, distributors and investors actively looking for what’s next, and the HOS brand already means something to them.
Who’s in the room.
Your customers on the weekend. The people who scale your brand on Friday. Connect with both in one trip.
Austin 2025
Saturday and Sunday: the consumers
2,700 of them in year one. Not wellness browsers — buyers with budgets, practitioners with patients, and the media that reaches both.
60%
Public
CEOs, founders, biohackers, entrepreneurs. Over a third earn $100k+ household income. They come to buy.
30%
Practitioners
Doctors, scientists, functional medicine, coaches. They buy for themselves and prescribe for clients.
10%
Media
PR, podcasters, influencers, journalists. They amplify what they find on the floor.
Friday: the trade
The commercial layer of the health industry in one room for one day. If you want distribution, retail, wholesale, investment or a clinic partnership, this is where it happens.
Distributors and wholesalers
Looking for the next brand to carry
Retail buyers
Health stores, pharmacies, online retailers
Clinic owners, gym operators, wellness hotel chains
Buying for their clients and members
Investors
Health-focused funds and angels sourcing deal flow
Creators and founders
Partnerships, collaborations, content
Austin 2025
Hear it from the brands
“The quality of attendees made it a great tool for lead generation and on the day sales.”
Austin 2025 exhibitor
“We made great connections, reconnections and had a positive ROI — outstanding job on your first HOS USA.”
Austin 2025 exhibitor
“Attendees are very health savvy, which makes them already interested in stopping by our brand to know more.”
Austin 2025 exhibitor
Human Regenerator
Sold multiple units at
$150,000 each
on the floor at HOS London.
Power Plate
Called HOS their best-ever event. Title sponsor, London 2026.
Year one, in numbers.
2,700
attendees, Austin April 2025 — the MVP year
92%
booths sold. Waiting list by March.
Sold out
every year — tickets and floor, London and Austin
130
booths. That’s it. When they’re gone, they’re gone.
Quicksilver Scientific at Austin 2025
Ready? Apply now.
Tell us about your brand. If it’s a fit, you’ll have the exhibitor deck, full pricing, and a held floor position within 48 hours.
Why now.
Booths are capped. 92% went last year. Prime positions go first, and they’re going now.
20% off
For new brands who sign before the deadline.
Early bird closes 30 September 2026
London exhibitors who also book Austin receive 30% off.
What every brand asks.
Will I get ROI?
How hard is it to exhibit?
I'm a European brand. Is it worth the trip?
Business Day — who will actually be there?
Apply to exhibit at Austin 2027.
If it’s a fit, you’ll have the deck, the pricing and a held position before the early bird closes.
Health Optimisation Summit · Palmer Events Center, Austin TX · April 2–4, 2027 · Early bird closes 30 September 2026